Abbot’s Passage

Nestled in the heart of Glen Ellen, Abbot’s Passage is a winery and mercantile rooted in the heritage of the Bundschu Wine Family. RAY Studio was engaged to refine and modernize the brand, balancing clarity for contemporary consumers with the family’s rich legacy in winemaking. I led the development of a refreshed visual identity, crafting a comprehensive suite of brand assets including logo systems, monograms, color palettes, and print collateral. As part of the brand evolution, I provided creative direction to illustrator Rachel Rogers to produce a series of label designs that are visually engaging, cohesive, and intuitively structured for today’s audience.